TELL THE RIGHT STORY TO
The right story will move people to buy products, invest in companies, write articles, or join movements.
Lioness Strategies partners with brands and leaders* to discover and tease out compelling stories, connect those stories with the right journalists, and share those stories with the audiences that matter.
WE WORK WITH THREE TYPES OF CLIENTS
women founded businesses
organizations with a social impact or civic mission
for-profit businesses or startups run by people who aren’t assholes
(seriously, we will turn down work if you are
an asshole, even if you are “winning”)
WHAT WE OFFER
While you’re in the weeds or
solving problems, we help you contextualize what you’re building and ensure it resonates with the people who need to understand it.
Journalists want to know why and how you matter in the context of
the rest of the world. We prepare you for questions any journalist might ask.
It’s important to understand the way your industry is presenting itself. We contrast you from incumbents or competitors, while also surveying or polling your existing user or customer base to understand what makes you unique and enrich your messaging.
Your website should reflect your external identity. We provide copywriting to ensure people take away what you want them to.
We leverage a network of journalist relationships to connect you to conversations with media. Our outreach is very tailored and
specific, with the goal of leading
to press meetings, media coverage,
or sustained media relationships
of your own.
While we dislike the term “thought leadership,” we think it’s important
that you express your expertise
in your own voice. We serve as
a sounding board and writing partner to flesh out your arguments, ensuring that your voice is tied to relevant news moments or cultural trends.
The way you express your message matters within your company, too.
We conduct an audit of your sales
and recruiting scripts, marketing material, and pitch decks to investors to ensure your message
is aligned across channels and resonating to specific targets.
PUBLICATIONS WE HAVE WORKED WITH
COMPANIES WE HAVE WORKED WITH
" Working with Lioness Strategies really makes you realize how important it is to have a story-teller, professional connector, and strategist on your team in order to tell your story right. You have one shot to bring your company into the eye of the public, and working with Lioness made my team feel confident that we had someone who would do our years of work justice. Ari has a contact list that takes a lifetime to build — and is constantly coming to the table with potential stories, ideas, and connections. We switched over from another PR firm to Lioness and within 24 hours she was 10x more active, attentive, strategic, and asked better questions than our agency ever did. It’s rare to meet someone so deeply and truly dedicated to their brand values, but I can honestly say that Ari and her team deeply embody everything that they say they stand for. "
Founder of Cadence
" Lioness Strategies is the rare firm that excels at both messaging strategy and tactical execution across a range of disciplines. At Spin, Ariella and her team helped us build a differentiated brand with cities which was key to our eventual acquisition by Ford. If you need to tell a nuanced story to multiple stakeholders, Lioness should be the first agency you call. "
Chief Business Officer at Spin
(Ford Smart Mobility)
Ariella Steinhorn, Founder & CEO
Ariella is a communications strategist, writer,
and advocate for workplace equity and employee empowerment. She started writing short stories as a child, and has been captivated by the persuasive power of storytelling ever since. In 2018, Ariella co-founded Simone, an organization that provides employees with legal resources, counseling, and community to build power in their work lives. She previously led policy, corporate, and internal communications strategies at places like Ford Motor Company’s smart mobility subsidiary, Uber, Managed by Q, and the Department of Justice.
We are committed to working with individuals and organizations who would like to leverage the media to meaningfully speak truth to power. Please send an email to firstname.lastname@example.org if you are a journalist looking for stories, or a source with a story to tell. We're specifically interested in helping employees or workers who have experienced something difficult in their workplace safely share their stories.