The right story will move people to buy products, invest in companies, write articles, or join movements.

Lioness Strategies partners with brands and leaders to discover and tease out compelling stories, connect those stories with the right journalists, and share those stories with the audiences that matter.

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WE WORK WITH 

companies and organizations with a proven social impact or civic mission

women- and minority-owned businesses

underrepresented founders with untold stories

TELL THE RIGHT STORY TO

SERVICES WE OFFER

Develop your brand story.

We help you create the storylines about your company, product or cause that will resonate with your target audience.

Website strategy. 

We provide copywriting and design strategy to ensure people exploring your website take away what you want them to.

 

Campaign building.

We create organic online marketing and social issue campaigns that people want to share and news outlets want to cover. We create surveys and polls with incentives that make people want to participate, getting you the information you need to hone your messaging and strategy.

Partnership building. 

We facilitate outreach to strategic partners who could amplify your news or campaigns.

Press outreach.

We use our network of journalist relationships at the New York Times, Washington Post, Los Angeles Times, Vox, Fortune, Forbes, Fast Company, The Economist, VICE, USA Today, Financial Times and Wall Street Journal to connect you to media outlets. This leads to press meetings, media coverage, or sustained media relationships of your own.

Product launches. 

We pitch reporters in your field to get you press coverage, write press releases, blog posts and product announcements, then amplify those announcements with partners on social media, in newsletters, and on podcasts.

 

Ghostwriting and editorial.

We serve as a writing partner to flesh out your arguments and craft an article or opinion piece that gets published, amplifying your message and establishing your brand. We launch newsletters, write blog and social media posts, and create interesting content that draws in readers and grows your audience.

 

Policy communication. 

We help you communicate nuanced policy issues to resonate with the public and grab the attention of the government.

Media training. 

When our media outreach leads to interviews with a reporter, we help you hone your message and prepare you for questions any journalist might ask.

Employer branding. 

We craft copy to describe your company in recruiting meetings, in job postings, and in social media posts.

 

 

PUBLICATIONS WE HAVE WORKED WITH

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COMPANIES WE HAVE WORKED WITH